I hope that you have been enjoying my blog so far. I will critically evaluate the impact of the internet and digital technologies on the marketing mix elements in term of the travel industry. Internet not only changes the way we access information, but also impacting the business activities in the market. Many organisations changed… Read more
Most companies face significant challenges in terms of products, services and business model innovation. In order to become successful, the products and services that generate current income must be continually replaced by new and improved offerings to customers. But how? Let’s take a closer look at Google, one of the greatest innovators in the world.… Read more
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